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Larry Weber on the Latest in Internet Marketing by Jimmy Guterman views: 17 | comments: 2

April 24, 2006 10:14 AM EDT -- Larry Weber, chairman of the Racepoint Group, has been part of MITX since the beginning: He helped found this organization and remains chairman of our board. We asked Larry for his thoughts on the latest . . . more

When Sustainability Isn't: a Green Marketing Dilemma by Dani Nordin views: 10 | rating: 10 | comments: 2

November 28, 2007 04:11 PM EST -- David Baker from ReCourses had a great newsletter this month about the ubiquitousness of terms like "sustainability" and "branding" in marketing speak today, and why in order for . . . more

What You Should Know Before You Start A Business Online by Ester L. views: 42 | rating: 10 | comments: 14

September 24, 2007 10:37 PM EDT -- Isn't it great the internet has enables us to start a business right now? All you need is some time, a computer and an internet connection. If you're reading this article, you have all it requires . . . more

Online grocer customer loyalty programs by Barbi P. views: 95 | rating: 9 | comments: 4

August 05, 2007 02:47 PM EDT -- This is a response to a final project question in my Business to consumer e-commerce class. Would a formal online Customer Loyalty program be in Peapod.Com's best interests?  Why or why not?  . . . more

Web 2.0: Engaging the Long Tail | Event Notes Part 2 by Jeremi Karnell views: 14

March 26, 2006 08:23 AM EST -- On March 14th, Massachusetts Innovation & Technology Exchange (MITX) and One to One Interactive hosted the first (sold-out) of four events in the new MITX Digital Marketing Track titled, "Web . . . more